Clay Shirky: How Social Media can make history 

• During the 2008 elections there was “Video the Vote” which was a safeguard for voter suppression. Where voters would take pictures or videos on their phones if they thought voter suppression was occurring. This is an excellent example of how media is becoming social.
• Media being social-→Innovation can now happen anywhere.
Innovation can happen anywhere
1. Print Press
2. Telegraph/telephone→ one to one communication
3. Photos, recorded sound & film
4. Radio & Television-→ One to many communication
All these technological advances lead to massive changes in society. Now it is the Internet: native support for conversations. Many to many communication.

• Gilmore says the consumers are now the consumers

• Now media is global, social, ubiquitous and cheap.
• People can now get information but most importantly talk to one another.