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  • maxschneiderschumacher 10:26 am on December 14, 2011 Permalink |
    Tags: ,   

    How2SocialMedia: Facebook 

     
  • briej102 7:59 pm on December 13, 2011 Permalink |  

    The concept for my project was to promote the use of Polaroid film by juxtaposing photographs of the older generation with the younger generation using a social media platform. I decided I wanted to support the film company The Impossible Project for they are the only company aside from Fuji that makes Polaroid film. As a refresher, The Impossible Project makes their film from scratch because the original chemicals and color dyes that were used for Polaroid are no longer available. The Impossible film is unique in their aesthetic and approach. The film has softer silver shades, a monochrome system that contains 29 new layers and 13 different chemicals. There are also color shades that are toned blue or yellow depending on the dye. With a variety of options and colored frames to buy, the exposure is different than the polaroid film produced prior to Polaroid’s discontinuation. Jodi Dean’s book Blog Theory helped develop my work since “boyd advocates viewing blogs as a medium” because “blogs are part of an open set of communicative practices and technologies” (49). Since Dean defines a blog as a medium, I used the platform to communicate mine. Some of her concepts about the decline of symbolic efficiency corresponded with my project. 1) loss of binding/performative words 2) no boundary between fantasy and reality 3) meaning drowns in noise because it’s too much information. After blogging my photographs, the third concept related to my project the most in that the subjects of my pictures began to blend in the more photographs I posted. Having the physical film in my hands made the subjects much more meaningful to me than uploading them on a blog. However, blogspot was the best option to communicate my idea to a larger audience.
    By photographing the older generation, I attempted to harness the nostalgic qualities of using instant film. Most of the older subjects I photographed didn’t know that the younger generation used film or that it was still being made. They became increasingly curious who was selling the seemingly archaic form. In terms of success, I was able to tell the older subjects about the Impossible Project and show them its new aesthetic. I was also able to connect the new aesthetic of Polaroid film within the older generation. However, there was a communication gap when I began speaking about putting the photographs on my blog. I’d have to explain what a blog was and why I was uploading their photo next to a younger person. While explaining my project, I had to change my dialect from “older generation” to “film generation”, for some subjects did not enjoy being categorized as old, respectively. While shooting the younger generation, I focused more on promoting the use of film rather than using digital cameras. The demographics were split, some people knew about the Impossible Project, but they did not actually use it. Or, some people had no idea about the Impossible Project, but loved Polaroid film and wanted to find out where to buy it. The main opponent to Polaroid is the Instigram application on the Iphone. It was in my persuasion that I informed my subject on the tactility of Polaroid is something of greater value, creating images of meaning rather than snapshots.
    Reflecting back on my project, shooting Polaroid film was a delicate process for me as I was new to street photography as well as using the, at times stubborn, Impossible film. It was interesting to document work on the street with varying temperatures and light that would affect each exposure, to working on my blogspot. I was more liberated uploading, changing, and scanning the Polaroid’s because I knew in the back of my head that I could redo or come back to it. My goal wasn’t to take political action or to spread propaganda of some sort, but rather, I wanted to connect the generational gap from the film age to the digital age using two mediums: The Impossible Polaroid film and a social media platform, blogspot. The project was not intended to be wide spread in a matter of weeks, but rather to develop concepts in more of a meticulous approach. I am disappointed in the way my photographs came out. I was expecting people to be less suspicious of me photographing them or to have some be more interested in answering questions about Polaroid and digital cameras. In the end, I was left with 6 mediocre pictures, 22 overexposed pictures and short 50 bucks. In addition, I had friends in both Chicago and San Francisco who got held up from finals, so I ended up missing about 16 pictures more or less. In terms of blogging, I attempted to use tumblr as an alternative platform for some of my photographs, but none were re blogged. However, I wish to continue this project for I still think it’s something spending more time on.
    http://polaroid-reincarnated.blogspot.com/

     
  • maxschneiderschumacher 7:52 pm on December 13, 2011 Permalink |  

    How2SocialMedia Overview 

    The idea to do a satirical video series on social media came from a connection of two different thoughts. First, during the proposal stage, I posted a video from the TED talks called “How to make a splash in social media,” by co-founder of the website reddit, Alexis Ohanian, which followed a political campaigns rise from obscurity to fame through the use of a meme. I posted the video to the blog and proposed it as my project. I wanted to not only test how easily this could be done –to find a subject, remix it, and post it online – but also trace how images change and loose control once left in the publics hands. After giving it some thought I couldn’t find a subject and simply lacked the skill and knowledge of how to accomplish such a task.

    From my inability to work on this proposal, I was struck with my second thought: I am very ignorant and incapable when it comes to using social media. At one point I saw myself as a wiz on the internet, I could find any articles, music, movies, or any material for that matter, that I wanted with great ease. But when the social media boom continued to expand I became more and more distant from the web. I don’t have a Facebook page, never had a myspace page, never posted on a message board, don’t have a twitter, or really any involvement with anything social media.

    What made the project work was realizing I had to combine these to thoughts. I would make a short series of videos about a bit of a fool who is incompetent when it comes to social media who tries to “make a splash in social media.” The ideas came quickly do to the fact that this character has some autobiographical traits. In the end I was able to make three videos: one on online dating, the next on pod casts, and the final one on Facebook. Many more could come however time couldn’t allow for it. When the videos were done I posted them on YouTube.

    Despite my satisfaction with the outcome of the videos, I cannot view the conclusion of this project as a complete success. First and foremost, YouTube is not the most effective social media site when it comes to exposure and distribution. With great ease I was able to put my videos out there. But who would bother watching them? How can people know that they are there? They essentially went unwatched.

    At first however I was really enthusiastic over the ease in which I could make these videos public and could find a quick correlation to Clay Shirky’s enthusiasm for social media and Web 2.0. With the click of a button, in a matter of minutes, my video was public, available to billions of people all over the world to see. I could see how cooperation was built within the system – a sense of a public sphere. With a sense of disregard of status, allowing my material to be seen, as Habermas puts it, I could see how a sense of cooperation was built into the infrastructure like Shirky says. I felt this power of information sharing – from one to one or one to many. This platform for information sharing became very tangible.

    Although I was quick to recognize the democratic potential on such a public platform like YouTube, when it came to actually getting my video seen – my voice heard – I hit a wall. By the end I found “The Myth of Digital Democracy,” by Hindman to be the most relevant. My video could not be further than the political activism Hindman and Malcolm Gladwell focus on. But the questioning of the public sphere rang true. As Hindman points out, there is no real online public sphere, for ultimately speaking, very few voices are heard. In the end, these social media sites are corporation, run by individuals who have the ultimate decision to pick and choose what they want to be seen and what should be ignored. Seeing my video sitting there with only 40 views, I could not help but wonder how many other million videos – of perhaps actual importance and quality – are going un watched, un promoted, and un cared for.

    It’s a good lesson on marketing as well. I couldn’t help but wonder, if I knew more on how to tag, if I picked a more captivating screen shot, or created a more creative title or one that was more easily searchable my outcome could be different. With such an enormous mass of material, there are almost equally infinite methods in how to promote and get your material scene. With my attempts on 4chand and reddit, I learned this was a skill I greatly lacked.

    I found both success and failure in my project. Nonetheless, it was very informative on social media. It was my first attempt in truly engaging with this world and the endless amount of options and capabilities is astounding. How to wrap my head around it and work for me I still don’t know. But the levels of rapid information sharing and material in this world is very humbling.

     
  • emilyellens 7:37 pm on December 13, 2011 Permalink |
    Tags: , canvas, , , michele bachmann   

    Personhood/Abortion Meme Project 

    The premise of our meme was the hypocrisy that surrounded the personhood/abortion debate in the political realm, which hopefully would lead people to think critically about the messages disseminated and spark debate. By using Canvas as the main vehicle, we were able to communicate our message to a larger audience; an audience that somewhat participated in the discussion by “remixing” our original meme.

    Originally we were not going to attach any specific politician to our meme, but after realizing there was no easy way to visually portray the personhood debate without offending, we thought was best to use politicians to communicate the message. Not only did we use images of politicians who have made statements regarding the issues, we used their ideas/ paraphrased their statements to go along with their images. We chose this route because it was easier to capture all the component of a meme this way, than to show an image of a fetus with accompanying text. We wanted our meme to follow the guidelines that Michele Knobel and Colin Lankshear laid out in their essay “Online Memes, Affinities and Cultural Production.” According to the authors, a successful meme has these key elements:

    -has an element of humor,
    -transmitted and spread electronically
    -able to garner attention
    -able to last for a significant amount of time on the web,

    Due to the fact that we were dealing with a controversial and sensitive topic, we had to figure out a way to convey the element of humor that Knobel and Lankshear speak of. We turned to politicians, such as Herman Cain and Michele Bachmann, because they have become a comedic staple in pop-culture recently. This is a result of the contradicting views on various topics in political debates and blunders on television appearances. We felt using them for our memes would garner some attention and circulation because people are familiar with them. Additionally, we made one meme with “The Philosoraptor”, a velociraptor that is often deployed to reveal paradoxes. We used him to ask how politicians support legality of birth control while forwarding an agenda that revolves around life beginning at conception.

    As mentioned before, we used Canvas as our primary vehicle to spread our meme. Our memes had visibility and there was an interactive element, as users were able to add their own take on the original meme. It was interesting to see, through “remixes,” “stickers,” and text responses who agreed with the statement being made. The most popular meme we did involved a picture of Herman Cain saying “100% Against Abortion, Aborts Campaign”, this post got 13 smiley stickers, 3 classy face stickers, 6 “LOL” stickers, and one cookie. The cookie means someone thought we were trying too hard, but the rest of the stickers are positive (with the classy sticker holding special weight one the #politics board where the meme was posted.) However, the reaction to that meme was lukewarm while there was an overwhelmingly positive message to the image remixed with a “Scumbag Steve” hat. While there are lots of images similar to the meme we posted the one featuring the hat had an added layer of intertextuality which gave it more lulz. Although it was not our meme that was the most popular, the remix supported the text and the popularity furthered the message that we would like to send, this is one reason that Canvas is a good resource. If you don’t produce the most effective version of the meme you are after, there is a chance that someone will help you out.

    Also there was a small text debate on the images as recently as yesterday, we didn’t participate as we were trying to gauge the political opinions of the Canvas users. It seemed as though there were multiple people on both sides of the debate (though all were posting anonymously), this felt like a small success after the last project where the Twitter we created ended up just reaching people who already agreed. There was another very short debate on the image with the philosoraptor, but only lasted a few short lines. Primarily, we received mostly “classy” faces which meant that people thought that we were expressing ourselves well. However, the ideas in general didn’t interest users as much as ideas about economics or the possibility or Ron Paul being president (or more specifically, how Ron Paul is a hipster candidate.) It is possible that this is because the abortion debate is seen primarily as a “women’s issue” and Canvas (as a sister site to 4chan) could attract a lot of the same audience as 4chan, which according to Berstein, et al. is a heavily male community. Also suggestive of this was the fact that the debate was about men’s rights in relation to abortion, which isn’t necessarily an issue that we originally thought of when conceiving the project. In addition to Canvas we tried to post the image on 4chan, but we couldn’t find it after we posted it, this really brought to light what Berstein, et al. were talking about, emphasizing the ephemeral nature of 4chan in a huge way.

    Essentially, while both 4chan and Canvas can be used to harness debate at some level, they are both exclusive communities predicated on the fact that the user has the knowledge of the inner workings of the community. The more time we spent on Canvas the more successful our posts became, when your meme fails I guess the answer is to just “lurk more” and try again later.

    All attempts: http://canv.as/p/id6m5

    http://canv.as/p/7uesp/reply/878505

    http://canv.as/p/id5zh

    http://canv.as/p/itq4n

    http://canv.as/p/id60j

     
  • dariakriz 4:44 pm on December 13, 2011 Permalink |  

    Instant Memorialization Meme Project Overview 

    I was initially inspired to propose this project after listening to an NPR interview between American novelist Jennifer Eagen and Tom Ashbrook. (http://www.wbur.org/media-player?url=http://onpoint.wbur.org/2011/10/21/author-jennifer-egan&title=Author+Jennifer+Egan&pubdate=2011-10-21&segment=2&source=onpoint) The two discussed how Sites like Facebook are changing our sense of time and yearnings for nostalgia and instant-memorization. At one point, Ashbrook asks, “Isn’t Facebook about millions of individuals building a story arc for themselves in real-time; this kind of stop-frame memorializing of life?“ This statement resonated with me and I immediately thought of the interesting phenomenon and popularity of people posting pictures to sites of what foods they are eating.

    People use platforms like Facebook and Twitter and phone apps like Instagram to upload pictures of themselves, what they are doing or eating, as they are doing it. In a way, we are mythologizing and eulogizing things that are still happening, perhaps a subconscious or conscious way to create our own story arcs. I think this is something that everyone has done himself or herself, or at least, witness other people doing, on a daily basis. This sort of instant memorization is a tactic to trivialize our lives and can definitely speak to the narcissistic generation Facebook and Twitter is creating.

    In order to explore these ideas about the processes of memorialization, I wanted to participate in the dimension of cultural production and created a few memes that reference popular trends and movies. I also wanted to create meme that promoted social critique of our culture and behavior. After creating a variety of memes, I posted them in Canvas to multiple categories, but did not receive many responses. I experimented with other platforms including Reddit and Lamebook, but both also proving unsuccessful.

    (I made a Tumblr so I could easily access all the “No One Cares” memes I created): http://coolpicnoonecares.tumblr.com/

    The memes can be split into two groups; the ones referencing Facebook and the movies “Serendipity,” and “Romy and Micheles High School Reunion” (both movies having to do with time and spontaneity) relate to how the social network has significantly altered how users may interact and “follow” people who they otherwise would not and the implications of this phenomenon. Is Facebook (or more generally The Internet) limiting our experience with serendipity? Is serendipity an endangered species? As discussed in “The Googlization of Everything,” the internet lacks spontaneity due to Google’s algorithms. We live in our own individualized Internet bubbles, where search results are predetermined and predicted for us.

    Out of these memes, the “So Glad I found you On Facebook” meme was one I thought would garner the most attention. I think this is because the film Serendipity is highly well known and liked movie. It is easy to make sense of the text that accompanies the picture and directly relate it to the movie. This is what Michel Knobel and Colin Lankshear call “rich intertextuality.” Despite this, the meme was not mutated or remixed and stood static in Canvas. The second group of memes referenced the phenomenon of picture food sharing and blogging. It has become common Facebook and Twitter practices to casually upload a picture of food or drinks you make or order. People like to add filters to the pictures to make them aesthetically pleasing or ‘vintage’ looking. The Instagram memes received the most “Stamps” in Canvas, specifically the “No one Cares you Ate Pad Thai.” I think this was because this meme was the most relatable and humorous and followed Knobels and Lankshear’s requirements of a successful meme (humor, intertextuality, remixes popular culture, based juxtaposition of images.)

    Canvas:
    https://canv.as/user/dasukr

    However, None of my memes truly “caught on” in the spaces I disseminated them in, as none were reproduced or remixed. It is possible that people were unable to comprehend the messages of the meme, but I think it is simply because no one cared enough about the subject material to experiment with it. For example, I only received two text responses, one being “not coll, sorry” and the other being:

    Clearly, no one cared about my “no one cares” memes but I don’t believe it is because people do not understand or relate to them. I’m confident that if I used different platforms or more strategically disseminated my memes, they could have garnered more response.

     
  • zacharydel 4:16 pm on December 13, 2011 Permalink |  

    Online Dating: Where’s the fun in that? 

    Online Dating Essay for OKcupid Project

     
  • emilyellens 12:01 pm on December 12, 2011 Permalink |  

    http://canv.as/p/id6m5
    http://canv.as/p/7uesp/reply/878505
    http://canv.as/p/id5zh
    http://canv.as/p/itq4n
    http://canv.as/p/id60j

     
  • briej102 11:05 am on December 12, 2011 Permalink |  

    Polaroid Project-More Photos 

     
  • Veronica Höglund 11:29 pm on December 11, 2011 Permalink |  

    The New Socialism: Global Collectivist Society Is Coming Online – Kevin Kelly 

    The Internet as a contemporary socialist network

    Digital socialism – socialism without the state, operating instead by the means of culture and economics; no government, no border, decentralized. Running through a tightly integrated global economy, “it is designed to heighten individual autonomy and thwart civilization.”

    Communal elements of our digital culture/digital socialism:

    • Wikipedia
    • Widespread adoption of “the share-friendly Creative Commons alternative copyright license.”
    • Collaborative sites: Digg, StumbleUpon, the Hype Machine, and Twine

    Challenger’s to the free market system arise from using digital media in an era with strict and centralized rules; collective ownership replacing free market

    1990s, a shift towards digital socialism, termed as dot-communism, “workforce composed entirely of free agents,”

    I. Sharing

    • the online masses as generous with information, eg- MySpace, Youtube. Facebook

    II. Cooperation

    -Technology benefits users directly

    • Other users benefit from the interactions of users
    • Groups benefit as a collective, Large-scale group collaboration/cooperation initiates results emerging at group level

    III. Collaboration

    • organized collaboration as a generator for exceptional results, “finely tuned communal tools generate high-quality products from the coordinated work of thousands or tens of thousands of members”
    • the reward: credit, status, reputation, enjoyment, satisfaction, and experience

    IV. Collectivism

    • no responsibility if community fails to reach agreement, nor would it endanger the activity as a whole
    • aim, to create a system where “self-directed peers take responsibility for critical processes and where difficult decisions, such as sorting out priorities are decided by all participants
    • the Internet as a system of hierarchies, yet with boundaries which prohibit the hierarchy from complete control

    Old Socialism Vs. New Socialism

    • Authority is centralized among elite officials vs. Power distributed among ad hoc participants
    • Limited resources dispensed by the sate vs. Unlimited, free cloud computing
    • Forced resources dispensed by the state vs. Volunteer group work a la Wikipedia
    • Property owned in common vs. Sharing protected by Creative Commons
    • Government-controlled information vs. Real-time Twitter and RSS feeds
    • Harsh penalties for criticizing leaders vs. Passionate opinions on the Huffington Post
     
    • maxschneiderschumacher 11:11 am on December 12, 2011 Permalink | Log in to Reply

      In the traditional sense, it’s hard to see the Internet as a form of socialism. But perhaps in the 21st Century, socialism has to take a new form and Internet networking is the new platform for it. Networking makes collaboration, sharing, cooperation, and other socialist elements very easy to access in a democratic forum. People of all classes have the ability to communicate and work with one another on a greater scale than ever before. My difficulty however is seeing the web as being absolutely classless. Can Facebook, or myspace, or any other major social networking platform truly be seen as being absent of hierarchy? In theory, all those with available access to the Internet can utilize these sites for no additional price. However, these sites of the most popularity are riddled with an almost totalitarian hierarchical structure. These sites of presidents vice presidents, managers, and essentially policing editors. Can the users of Facebook vote out or revolt against Zuckerberg? No. Although we may have greater access to greater collectivism, we are not in control of it.

  • Ashley Shen 10:13 pm on December 11, 2011 Permalink |
    Tags: , , final, , , project   

    Stop Global Warming Right Meow! Project Overview 

    The objective of our project was to not only create memes that addressed the issue of global warming, but also for our created memes to provide a certain level of political/social commentary and generate discussion and critical response on the image/message boards we posted on. In trying to decide what types of images we wanted to use, we decided to capitalize on the emergence of the cat as an internet phenomenon and use the burgeoning and readily-available database of cat memes on message boards across the internet to remix and create our own memes about global warming / climate change. This, we thought, would prove a successful approach, as intertextuality and the remix of elements of popular culture are key factors in producing viral online memes.

    In creating our images, we really wanted our memes to look like memes, and thus wanted to draw upon as many recognizable stylistic elements of existing memes as possible. The idea of writing in LOLspeak and the use of the heavy white, black-outlined Impact typeface, in particular, were key identifying features of memes that we incorporated across all of our images. Furthermore, seeing as an overwhelming quadrant of viral memes are GIFs, we, too, explored the medium and created a GIF animation of our own.

    We posted our memes on our Tumblr and on 4Chan and Canvas, and tagged all of our images with tags including, #haha #funny #lolcats #lolcatz #cats #cat #lol #lmao #rofl #meme #global warming #climate change #extreme weather #water #wtf. This let our memes pop up in searches for more exposure and distribution. The Tumblr we created also allowed followers to reference back to a homepage if they saw one of our memes to see our other memes. On Tumblr, we received 50+ “likes” and “reblogs” and 8 followers, which was indicative of certain sucesses in getting responses and showing that our memes were getting around, but because the nature of Tumblr is heavily image-based and not very conducive to discussion, the responses were not critical in nature.

    We then posted the memes onto 4chan and Canvas, and received different responses on each website. The different cultures and environments on each site provided for different responses. 4chan proved to be the best place to create a discussion. We posted a few different memes into the /b/ section and were able to get responses to each meme posted. The longest thread came from the “noah?” meme with the caption “do you believe in global warming?”, which we posted more than once, and each post got multiple replies. Although a lot of comments were not sympathetic to global warming, many claiming it is made up by “brainwashed ultra-liberal west coast candy ass,” it still created a discussion nonetheless.

    Throughout the course of this project, we bore closely in mind the qualities of a meme as detailed by Knobel & Lankshear. In their article Online Memes, Affinities, and Cultural Production, they outline that popular memes must have 1) an element of humor, 2) a rich level of intertextuality that references and remixes popular culture, and 3) that they are based on the ironic and awkward juxtaposition of images. Our memes are all quite successful in incorporating these three elements: they all incorporate a certain level of quirky humor by awkwardly, ironically juxtaposing images, some of which we created and some of which we found and remixed. However, most importantly, our memes manage to remix popular culture to achieve a high level of intertextuality. Our GIF animation, the “Hide Yo Kids, Hide Yo Wife” meme, for instance, manages to remix not only cats with global warming, but also reference Antoine Dodson, a man whose news interview went viral on Youtube and coined the catchphrase “Hide Yo Kids, Hide Yo Wife.”

    In addition, our project was also greatly informed by our readings of Jodi Dean. In her book Blog Theory, Dean raises the question of whether critical discourse is capable of taking place online. She argues that the Internet has created a threat to critical discourse, “the deluge of images and announcements, enjoining us to react, to feel, to forwards them to our friends, erodes critical-theoretical capacities- aren’t they really just opinions anyway? feeling dressed up in jargon? Drowning in plurality we lose the capacity to grasp anything like a system. React and forward, but don’t by any means think.” In our project, the kind of responses that we received definitely supported this notion. “React and forward, but don’t by any means think,” was precisely the nature of the responses we received Tumblr – people “liked” and re-blogged, but did not by any means respond critically or contribute to discussion.

    Only a few people replied with any sincerity, and if they did, their replies were definitely more so “reactions” and “feelings dressed up in jargon” than they were true critical thought. Although we did seek to start a discussion, we did not anticipate our posts resulting in a serious discussion. Especially given the platforms we were engaging with, neither Canvas, Tumblr, or 4chan have ever been places where serious critical discourse have taken place. All of these websites are built in ways that are not conducive to critical discourse. For one, each of these sites are heavily image-based. As aforementioned, Tumblr only allows users to “like” a image, if a user wants to contribute a text “response” they have to re-blog the image and then add their own caption, therefore not allowing for a seamless continuing dialogue between users. 4chan does allow for a text response and a continued conversation based on one post but most users rarely leave a post that is just text, images are nearly always used. Lastly, Canvas does allow for text replies, but mostly users remix images or use the “stickers” provided to express their opinion on the post. The biggest issue with these platforms is that they do not seamlessly facilitate critical discourse – though this is actually an overarching characteristic of online communities as a whole. As Michael Bertstein, et al. writes in his article about 4chan and /b/, content is ephemeral because of the fast-paced nature of the community and the constant posting of newer content. All posts eventually get lost in the blog roll. While 4chan may provide for the best place to have a continuous dialogue, it is also the most temporary of all the platforms due to the fact that it does not archive any posts and there is constantly new content that pushes older content back into history.

    In terms of creating memes that remixed popular culture, i.e. with cats and other memes, to address global warming and climate change in a humorous, satirical way, we were very successful. We were also successful in sharing and distributing the images across multiple platforms and message boards and getting responses. However, our ultimate hurdle was to be able to generate critical, meaningful discussion about global warming and climate change in response to our memes. While we were successful in creating memes that users recognized and engaged with, the memes did not illicit a critical discourse. We recognize this being because of the inherent character of memes being referential, visual, and arguably mostly comedic in nature. Equally as problematic is the inherent ephemeral nature of the platforms we posted to. The more image-based, less critical, discussion-led nature of message boards like 4chan, Tumblr, etc., created a difficult environment to facilitate critical discourse. Our project addressed and identified the reality of many of the concepts in our readings and, all-in-all, was successful.

     
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